Sitarey was created around a simple idea: that generations of Pakistani handwork belong in a contemporary wardrobe.

Our bags are made in collaboration with women artisans whose beadwork and embellishment techniques transform everyday materials into extraordinary objects.

We take traditional craft out of the expected context — and put it on the shoulder of a woman wearing jeans, silk, a sari, a suit, or whatever she feels like wearing that night.

Each piece carries the irregularities, patience, and personality of something made by hand.

Old skills. New stories.