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About Us

Who we are?

“SITAREY”, every woman’s favourite accessory, the perfect fashionable and elegant clutch.

Each clutch is unique and sings its own, individual song. It has been exquisitely and elaborately handcrafted by female artisans of Pakistan. Our Sitarey artisans strive to make the most fashionable, elegant and modern clutches for women in Pakistan and around the world.

We want to use exquisite fashion and elegant designs that are handcrafted by our Sitarey artisans to the world as a source of social impact and simultaneously empowering women. Our handbags and clutches are meant for all purposes, may it be evening dresses, wedding season, festive holidays or even daily wear to your local chai / coffee spot.

Across Pakistan, women represent a greatly underutilized source of growth. In fact, we have amongst the world’s lowest rates of female labor force participation.

We are fortunate to live in an era that is becoming increasingly more dedicated to empowering the women around us—and at Sitarey our endeavor is to continue this journey and eventually give these un-sung talented women access to international customers – to reach for the skies from where they can shine across the world!

The Journey of our Social Impact

The journey of “Sitarey” begins from the humble thatched dwellings of women in under-developed areas who toil tirelessly in family groups and work their way through delicate beads and can descent sequins to make and embellish these exquisite clutches.

Just as the myriad stars and sequins twinkle and reflect light, adding color to your life, so too will each purchase brighten the life of each aspiring star: the underprivileged women of Pakistan and across the world.

Thank you for supporting “Sitarey”